Your organization has announced a goal to increase its customer base by 1 million in the next three years. This leads to the need to equip all of its sales associates across global regions. Training becomes pivotal in reaching this goal. This initiative is heavily dependent on the training strategy you and your team implement.

Like most training teams, this one isn’t large and may only comprise of a few instructional designers and typically doesn’t have visual designers, animators, or developers on the team. After evaluating the size and budget of the project, this is the moment the training manager considers working with consultants or an external vendor to help with this major initiative. While searching for vendors, you may find a creative learning agency. But what in the world is a creative learning agency and why should you work with one?

To bring creativity and innovation to learning

A creative learning agency like Exp.Design combines the science of learning with user experience, design, and technology. Traditionally, training is designed by an instructional designer using the ADDIE model and focuses on instructor-led, virtual training, or eLearning solutions often created from a rapid development tool. When looking through the lens of the learner, the possibilities of a learning solution are endless. We are inspired from marketing ideas, user experience trends for websites and apps, and the latest technology in augmented reality and chatbots. We ensure that we apply adult learning theories and principles to the structure of the content, but allow for innovation and creativity in the learning experience.

To step outside of the box to transfer learning

A creative learning agency steps outside of the traditional approach to adult learning and seeks a holistic, blended solution to ensure knowledge is transferred, skills are obtained, and attitudes are shifted. In the traditional instructional design approach, a needs analysis is conducted. This is typically a systemic inquiry to determine the purpose of the training. It identifies a targeted set of learning and performance outcomes, and the specific priorities that could affect the outcome as well as the organizational goals that should be met. With a creative learning agency, the analysis is extended to include user research and the development of a learner persona, which allows us to not only align the outcome and learning offering to the organizational goals, but also to the learner’s goals and what would be best for their experience. By taking a non-traditional approach, a creative learning agency can apply psychology, design, and learning principles to transfer Its content to an optimal experience that empathizes with the learner and promotes a positive response.

To work with an extended creative team

The typical training team works extremely hard with a small amount of resources. The Exp.Design creative learning team consist of Instructional Designers, UX Visual Designers, Copywriters/ Editors, Animators/ Videography, Voice-over Narrators, eLearning Developers, Learning Management Systems Admins, and Technical Consultants. With a full-service team, we are able to be an extension of a small training team and provide everything a training program needs from conceptualization to implementation. A creative learning team gives a training team access to expertise with a different perspective and different skill sets to create the ideal learning experience.

To sum it up

When you find a creative learning agency while searching for a vendor to work with, you will understand that they bring creativity and innovation to the learning process, allow you to step outside of the box to transfer learning in an unique way, and typically consist of a full-service creative learning team. So, why should you work with a creative learning agency? This type of agency will help you design and develop learning experiences that produce a positive response from the learners as well as reach your organizational milestones.

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